really cool things for good dogs, cats, and their people

bad dog frida | really cool things for good dogs, cats, and their people | Pet supply store in Madison, WI

Join us LATE for shopping Friday, December 6 from 5-9pm for Winterfest!
We'll be closed this year Tuesday, December 24 and Wednesday, December 25.
Have a happy and safe holiday season!

We are open for in-store shopping.

You can also SHOP ONLINE, or call us at 608-442-6868 or email us at bark@baddogfrida.com to place your order.

We offer $5 delivery within 5 miles of the store; order by noon weekdays and get same-day delivery.
We also offer curbside pickup.

As always, we are grateful for your support.

Monday - Friday: 10am - 6pm
Saturday - Sunday: 10am - 4pm

Sign up for our enewsletter for the latest news and deals.

UPCOMING EVENTS

Winterfest on Atwood and Winnebago

Friday, December 6 from 5pm-9pm

Support local and your community with late night shopping in the Atwood and Winnebago neighborhood. Stop in at Table Wine to participate in a raffle for a chance to win a basket of local goods that benefits Goodman Community Center. Our Giving Tree is back! Pick an item to gift to a rescue dog or cat at Underdog Pet Rescue. It'll be a fun and festive atmosphere!

Ask the Trainer - December 7

1-4pm with Jorge Melara of Divine K9!

It's $5 for 5 minutes of advice and an additional $1 for every additional minute. It's a fundraiser for Underdog Pet Rescue of WI. And bdf matches the amount raised!

Ask Jorge your training or behavioral questions! No appointment necessary.

FREE Motivational Training - December 10

4 - 6pm. 15 - 30mins. By appointment only.

Join Dogtopia at BDF for a mini class on motivators, reinforcement value and why the heck it matters. Even if your dog is the perfect k9 citizen, training can be a great bonding experience. It'll be a fun outing for you and your dog!

FREE Motivational Training - December 10 details

Nail Trim Event - December 17

4:30 - 6:45pm. By appointment only.

$15 Dog & Cat nail trims to support Lola's Lucky Day Dog Rescue of WI. Donate an extra $5 or more and get entered into a drawing to win a $25 gift certificate to bdf! Trims are usually every 3rd Tuesday of each month. During inclement weather or fall, winter and spring, the trims will be in the Barrymore Theatre lobby. When weather is nice during the summer, it is in the parking lot behind the Barrymore Theatre.

Nail Trim Event - December 17 details

Private Dog Reactive Shopping by Appointment Only

Every Saturday & Sunday 9:30-9:45am. By Appointment Only.

A private shopping experience for you and your dog-reactive dog.

Bring your dog and enjoy your shopping experience completely solo, without worrying about other dogs stopping in!

Private Dog Reactive Shopping by Appointment Only details

FRIDA'S FAVES

A Pup Above

A Pup Above is human grade fresh food. It's gently cooked using the sous-vide method. The ingredients are slowly cooked in hot water at lower temperatures in a plastic bag. This means all of the nutrients, moisture, vitamins and minerals are maintained. The formulas are high in protein and low in carbohydrates. Fresh food is so important to build a healthy immune system in order to allow your dog to be the best, healthiest version of themselves. Makes a great topper, too!

Rawbble Freeze-Dried Raw Food

Delicious and nutritious, Rawbble Freeze Dried Food for Dogs combines the whole-animal nutrients of a raw food with the convenience of kibble. Rawbble is 98% meat, bones and organs to provide your pup with a healthy source of protein and to help give them healthy teeth and gums too. When foods are cooked, they lose a lot of their nutritional content. But Rawbble uses freeze-dried technology to lock more naturally sourced essential nutrients into every bite. Use as your pet’s whole diet, crumble some on top of their other food, or as a high value treat for training. Comes in 3 sizes and 4 flavors; Beef, Chicken, Duck, or Salmon + Chicken.

Pet Parent's Premium Pet Blankets

Cozy, soft, warm and lightweight with a moisture barrier. Spills or accidents will not soak the blanket or the surface it's covering. Perfect for travel, crates, pet beds, and furniture. Made with quality materials triple stitched to last. Comes in multiple sizes.

bad dog frida offers unique dog and cat supplies in Madison, WI. We provide healthy dog food, cat food, treats, chews, and supplements, along with toys, harnesses, collars, leashes, and other pet supplies. We are passionate about nutrition, enrichment and education. Bring your dog or cat in to meet us!

FRIDA PLEDGES TO:

  • Honor pets and the joy they bring to our lives
  • Support and promote rescue organizations with money, publicity, and encouragement of adoption
  • Offer quality products that reflect the strong bond humans share with dogs and cats
  • Provide healthy selections and information so dog and cat guardians can make good care choices
  • Deliver a positive shopping experience

COMMUNITY RESOURCES

Part of our job is to help maintain a community of like-minded individuals and organizations. We regularly connect our customers with dog and cat services in the area, and encourage you to stop in to discuss your particular situation. We’re pleased to share a few of our favorite vets, trainers, care providers and shelters with you here. Read more.

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