bad dog frida's enewsletter

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really cool things for good dogs, cats, and their people

We are open for in-store shopping.

You can also SHOP ONLINE, or call us at 608-442-6868 or email us at to place your order.

We offer $5 delivery within 5 miles of the store; order by noon weekdays and get same-day delivery.
We also offer curbside pickup.

As always, we are grateful for your support.

Monday - Friday: 10am - 6pm
Saturday - Sunday: 10am - 4pm

Sign up for our enewsletter for the latest news and deals.


Ask the Vet - March 9

1pm - 3:30pm, by appointment (click the link to sign up).

Join us for Ask the Vet with Dr. Michelle Weidenkopf from Holistic Veterinary Options. It's $10 for 10 minutes of one-on-one advice, $1 each per additional minute and it all goes to AHVMF (American Holistic Veterinary Medicine Foundation), bdf matches all of the money raised.

Ask the Vet - March 9 details

Why CARB is a four letter word - Mar 14

2pm, click the link to register

Learn more about how and why Keto diets for dogs are revolutionizing pet nutrition! After spending the last year digging into the research supporting low-carb diets for dogs, Katie Shatzer is here to share those learnings with you.

Why CARB is a four letter word - Mar 14 details

Lola's Lucky Day Nail Trim - March 19

4:30 - 6:45pm by appointment (click the link to sign up).

$15 nail trims for dogs and cats to benefit Lola's Lucky Day Rescue! In the Barrymore Lobby. Pay an extra $5 and get entered to win a $25 bad dog frida gift certificate!

Lola's Lucky Day Nail Trim - March 19 details

Meet-N-Greet Adoptable Dogs

Every Saturday

Stop by to meet adoptable dogs from various local rescues! Check our Facebook Events Page for details on each week's guests and times.

Meet-N-Greet Adoptable Dogs details


A Pup Above

A Pup Above is human grade fresh food. It's gently cooked using the sous-vide method. The ingredients are slowly cooked in hot water at lower temperatures in a plastic bag. This means all of the nutrients, moisture, vitamins and minerals are maintained. The formulas are high in protein and low in carbohydrates. Fresh food is so important to build a healthy immune system in order to allow your dog to be the best, healthiest version of themselves. Makes a great topper, too!

Rawbble Freeze-Dried Raw Food

Delicious and nutritious, Rawbble Freeze Dried Food for Dogs combines the whole-animal nutrients of a raw food with the convenience of kibble. Rawbble is 98% meat, bones and organs to provide your pup with a healthy source of protein and to help give them healthy teeth and gums too. When foods are cooked, they lose a lot of their nutritional content. But Rawbble uses freeze-dried technology to lock more naturally sourced essential nutrients into every bite. Use as your pet’s whole diet, crumble some on top of their other food, or as a high value treat for training. Comes in 3 sizes and 4 flavors; Beef, Chicken, Duck, or Salmon + Chicken.

Pet Parent's Premium Pet Blankets

Cozy, soft, warm and lightweight with a moisture barrier. Spills or accidents will not soak the blanket or the surface it's covering. Perfect for travel, crates, pet beds, and furniture. Made with quality materials triple stitched to last. Comes in multiple sizes.

bad dog frida offers quality dog and cat supplies in Madison, WI. We provide healthy dog food, cat food, treats, chews, and supplements, along with toys, harnesses, collars, leashes, and other pet supplies.


  • Honor pets and the joy they bring to our lives
  • Support and promote rescue organizations with money, publicity, and encouragement of adoption
  • Offer quality products that reflect the strong bond humans share with dogs and cats
  • Provide healthy selections and information so dog and cat guardians can make good care choices
  • Deliver a positive shopping experience


Part of our job is to help maintain a community of like-minded individuals and organizations. We regularly connect our customers with dog and cat services in the area, and encourage you to stop in to discuss your particular situation. We’re pleased to share a few of our favorite vets, trainers, care providers and shelters with you here. Read more.