bad dog frida | really cool things for good dogs, cats, and their people | Pet supply store in Madison, WI







We are open for in-store shopping.
You can also SHOP ONLINE, or call us at 608-442-6868 or email us at bark@baddogfrida.com to place your order.
We offer $5 delivery within 5 miles of the store; order by noon weekdays and get same-day delivery.
We also offer curbside pickup.
As always, we are grateful for your support.
Monday - Friday: 10am - 6pm
Saturday - Sunday: 10am - 4pm
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UPCOMING EVENTS
Nail Trim Clinic - October 21
4:30pm - 6:45pm
$15 Dog nail trims to support Lola's Lucky Day Dog Rescue. Donate an extra $5 or more and get entered into a drawing to win a $25 gift certificate to bdf! Lola's accepts cash, check, Venmo, or PayPal.
Trick or Treat! On Halloween
Friday, Oct 31 from 10am - 6pm
Like every other day at bdf except for the costumes! If your dog comes in for trick or treat wearing a costume on Halloween, they may end up on our social media.
Ask the Trainer - November 1
1pm - 4pm - no appointment necessary!
$10 for 10 minutes of advice from Jorge Melara of Divine K9. Jorge focuses on positive reinforcement dog training. Got a new puppy and need some pointers? Come talk to Jorge! It's a benefit for Underdog Pet Rescue and bdf matches the amount raised!
MMoCA Gallery Night - November 7
Friday, Nov 7 from 5-9pm
We'll be featuring local artist, GG. Purrfect for pet enthusiasts, GG uses bold brush strokes and vibrant colors in painted pet portraits, capturing the joy and warmth of your loved ones.
Instagram: @Greengoodiesgives
Primal DEMO Night - November 24
Monday, November 24, 4pm-6pm
Beth from Primal Pet Foods will be here sampling out some freeze-dried Turkey and Awesome Squash. It's a great way to add some nutrition and some fresh food to your pups bowl!
FRIDA'S FAVES
A Pup Above
A Pup Above is human grade fresh food. It's gently cooked using the sous-vide method. The ingredients are slowly cooked in hot water at lower temperatures in a plastic bag. This means all of the nutrients, moisture, vitamins and minerals are maintained. The formulas are high in protein and low in carbohydrates. Fresh food is so important to build a healthy immune system in order to allow your dog to be the best, healthiest version of themselves. Makes a great topper, too!
Rawbble Freeze-Dried Raw Food
Delicious and nutritious, Rawbble Freeze Dried Food for Dogs combines the whole-animal nutrients of a raw food with the convenience of kibble. Rawbble is 98% meat, bones and organs to provide your pup with a healthy source of protein and to help give them healthy teeth and gums too. When foods are cooked, they lose a lot of their nutritional content. But Rawbble uses freeze-dried technology to lock more naturally sourced essential nutrients into every bite. Use as your pet’s whole diet, crumble some on top of their other food, or as a high value treat for training. Comes in 3 sizes and 4 flavors; Beef, Chicken, Duck, or Salmon + Chicken.
Pet Parent's Premium Pet Blankets
Cozy, soft, warm and lightweight with a moisture barrier. Spills or accidents will not soak the blanket or the surface it's covering. Perfect for travel, crates, pet beds, and furniture. Made with quality materials triple stitched to last. Comes in multiple sizes.

bad dog frida offers unique dog and cat supplies in Madison, WI. We provide healthy dog food, cat food, treats, chews, and supplements, along with toys, harnesses, collars, leashes, and other pet supplies. We are passionate about nutrition, enrichment and education. Bring your dog or cat in to meet us!
FRIDA PLEDGES TO:
- Honor pets and the joy they bring to our lives
- Support and promote rescue organizations with money, publicity, and encouragement of adoption
- Offer quality products that reflect the strong bond humans share with dogs and cats
- Provide healthy selections and information so dog and cat guardians can make good care choices
- Deliver a positive shopping experience
COMMUNITY RESOURCES
Part of our job is to help maintain a community of like-minded individuals and organizations. We regularly connect our customers with dog and cat services in the area, and encourage you to stop in to discuss your particular situation. We’re pleased to share a few of our favorite vets, trainers, care providers and shelters with you here. Read more.